{"id":640,"date":"2025-12-09T08:21:46","date_gmt":"2025-12-09T09:21:46","guid":{"rendered":"https:\/\/textosbreves.com\/?p=640"},"modified":"2026-01-12T12:02:44","modified_gmt":"2026-01-12T12:02:44","slug":"circular-economy-alienating-consumers-due-to-complex-language-research-finds","status":"publish","type":"post","link":"https:\/\/textosbreves.com\/index.php\/2025\/12\/09\/circular-economy-alienating-consumers-due-to-complex-language-research-finds\/","title":{"rendered":"Circular economy alienating consumers due to complex language, research finds"},"content":{"rendered":"
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Complex language around the circular economy is alienating consumers, a new report from SUEZ has found.<\/h4>\n

The report, commissioned by SUEZ recycling and recovery UK (SUEZ), found that use of the term circular economy was the \u2018single biggest inhibitor to progress\u2019 and was causing people to actively switch off.<\/p>\n

Created by WPI Economics \u2018Bringing the Consumer into the Picture: Normalising the Circular Economy<\/a>\u2019 the report also found that terms like waste prevention and sustainability were widely misunderstood as being the same as recycling.<\/p>\n

The consumer research was carried out with two groups of eight participants who had different levels of self-assessed knowledge and engagement with circular economy practices.<\/p>\n

The series of focus groups found that the people who were playing an active part in the circular economy, such as by fixing phones, donating clothes, and buying second-hand, didn\u2019t associate that behaviour with specific environmental or economic outcomes.<\/p>\n

This lack of a clear connection, the report says, prevents wider engagement and the scaling up of individual action.<\/p>\n

The research found there were two groups with different motivations. The first engages proactively and considers ethical factors as well as broader social and environmental consequences.<\/p>\n

The second group prioritises convenience and cost. The research also found this group expresses scepticism over the impact of their actions and their capacity to influence systemic change.<\/p>\n

Commenting on the report, Dr Adam Read\u00a0,\u00a0Chief Sustainability and External Affairs Officer at SUEZ, said: \u201cWe have the policy, the industry innovation, and the desire for change. But we are speaking a language that only insiders understand.\u201d<\/p>\n

\u201cTo realise the \u00a325 billion economic boost and 470,000 new jobs the Circular Economy could create by 2035, we must articulate better how we can encourage consumers to become conservers and that starts with talking about repair, re-use, and affordability, not abstract economic models.\u201d<\/p>\n

As a result of the findings, SUEZ is calling for messaging to be simplified and tailored to resonate with differently motivated groups.<\/p>\n

Laura Osborne\u00a0,\u00a0Managing Director of WPI Economics, said: \u201cWe saw our focus groups fall cleanly into two distinct types of consumers \u2013 the \u2018Proactives\u2019 who already want to lessen their impact on the environment by repairing and reusing but need a bit more facilitation \u2013 and the \u2018Pragmatics\u2019 who will change behaviour only if it proves more convenient or cost-effective.\u201d<\/p>\n

\u201cCommunicating meaningfully with both groups means simplifying the terms across the board, understanding their distinct motivations and then designing messages that resonate accordingly.\u201d<\/p>\n

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The post Circular economy alienating consumers due to complex language, research finds<\/a> appeared first on Circular Online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Complex language around the circular economy is alienating consumers, a new report from SUEZ has found. The report, commissioned by SUEZ recycling and recovery UK (SUEZ), found that use of the term circular economy was the \u2018single biggest inhibitor to progress\u2019 and was causing people to actively switch off. Created by WPI Economics \u2018Bringing…<\/p>\n","protected":false},"author":1,"featured_media":642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/posts\/640"}],"collection":[{"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":2,"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/posts\/640\/revisions"}],"predecessor-version":[{"id":643,"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/posts\/640\/revisions\/643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/media\/642"}],"wp:attachment":[{"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/media?parent=640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/categories?post=640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textosbreves.com\/index.php\/wp-json\/wp\/v2\/tags?post=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}